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Designing Campaign For An Established Brand: No Name

‘No Name‘ is a well-known Canadian brand designed by Don Watt under its parent company Loblaws. Its quirky way of presenting itself has made quite an impression of brand developers. This eye-catchy brand uses the Helvetica font with all lower case letters on a bright yellow colour background to give a very simple message: buy …

Amiintro logo

Creating Content Inventory, Audit & User Persona

In September 2019 I joined Humber College’s Content Strategy program at Lakeshore. As a part of one of the subjects offered in the program, I created a content inventory, ran its audit and created User Personas for Amiintro. The purpose of the project was to manage Amiintro’s digital presence to institute its image, trust and value …